NYX Professional Makeup has launched an exclusive makeup collection inspired by Cirque du Soleil, highlighting surreal SFX makeup, made to perform.
 
Bringing audiences into the fantasy world inspired by Cirque Du Soleil, the collection includes limited-edition SFX Face and Body Paints in seven pigment-packed, mattifying shades designed for five-star performance; a new, intense black shade of Lip Lingerie XXL; a Star Stamp, which can be applied directly to the face or body; and Jumbo Eyelashes.
 
To bring the vision to life even further, NYX Professional Makeup partnered with globally renowned makeup artist Mimi Choi to create six exclusive and unique looks inspired by the collaboration. The surreal SFX artistry was featured on the Cirque du Soleil performers, who appeared on global campaign displays in store and online.
 
“As a brand rooted in entertainment, creativity and self-expression for all, we are honored to partner with Cirque du Soleil, a world leader in live entertainment, who is devoted to creating unique memories, inspiring authenticity, and defying conformity,” said Yann Joffredo, NYX Professional Makeup global brand president. “This collaboration provides a way for our long-wear and efficacious products to truly be put to the test on stage through high-energy performances and to enhance the dramatic signature looks of these talented artists.”
 
The assortment will be available to purchase across 37 retailers globally and in the U.S. at Walmart, Ulta, CVS, Target, Walgreens, Macy’s, Nordstrom Rack, and online at nyxcosmetics.com and Amazon. Prices will range from $8 – $13.